1. 46 years Continuous Local Experience with Integrity (over 100 years combined!) – The value of this cannot be understated. We have seen just about every curve ball that every market can throw since 1972, and we are skilled to handle each challenge. Other agents look to our team for help and guidance, and our colleagues love to do business with us, helping our listings get shown more and our escrows to close when others might have fallen apart.
2. Staging – With a team member who has not only a natural gift for decorating but a Certified Stager accreditation,?our listings always put their best foot forward! Cross cultural appeal is assured with Feng Shui considerations. Our stager is frequently hired by other agents for thousands of dollars! And staging is included absolutely FREE to our listing clients!
3. International Brand Identity – RE/MAX! The Etheridge Team combines our own expertise with the powerhouse brand bringing the consumer one of the most visited real estate portals on the web: RE/MAX.com. National advertising and an international network assures you of maximum exposure for your property.
4. Inc 500 Business Experience – Two of our team are former Inc 500 CEOs. Having started and grown our real estate software company to be the 192nd fastest growing company in the nation, we bring invaluable, cutting edge marketing prowess, and a broad knowledge of technical, financial and economic success.
5. Professionally Graphic-designed Materials – From high-quality Nikon photography to our degreed graphic designer and upscale printing, our materials shine above the rest! Several listing clients have contacted us specifically because they were impressed by our superior marketing pieces for a neighbor’s property – and you don’t pay ANYTHING extra for this quality!
6. Relocation Specialists – Human resource departments of substantial national companies such as American Honda, Shell Oil, Raytheon, etc., look to the Etheridge Team to help place their job-transferred employees and to sell their relocated staff’s properties when they are transferred elsewhere.
7. Property Management Services and Tenant Acquisition – For our investor clients, we offer experience with the process and paperwork of acquiring the right tenants and ongoing management. And in marketing our listings, we know what investors look for and where they look, further maximizing our listings’ publicity.
8. Exclusive Realtor.com “Showcased” Listings – Additional attention-getting highlighting we pay a premium for that gets our listings seen more and clicked on more than other Realtor.com listings, and buyers on Realtor.com contacting us more than other Realtor.com agents (No more)
9. Postcard Marketing – Thousands of cards go out to our past clients, the listing neighborhood, to highest producing area agents, and to targeted lists of most likely demographic buyers.
10. Bilingual Marketing Capabilities – With a fluent Spanish speaking team member, the pool of buyers we can appeal to doubles!
11. Email Burst to Agents – Customized color e-flyers makes our listings stand out from drab MLS-only listings
NEW. 3-D Walkthrough Tour Camera – Have you experienced a Matterport 3-D Floorplan Walkthrough interactive tour? Our listings are now benefitting from this cutting edge technology!
12. E-Marketing – Each property we list gets its own dedicated website that is cross referenced in our ads. And here are some examples of our Full Production Video.
13. YouTube Video Tour – Our narrated tours project credibility to buyers in this widely-used medium. We have recently switched to YouTube when we learned today’s buyers are skeptical of high-production video.
NEW: Zillow video – We are one of the few agents in OC utilizing the Zillow video walkthrough feature for our listings!
14. OC Market Analysis Data – The comprehensive data we collect better equips us to advise on market conditions and accurately predict our listings’ selling prices. It also keeps us informed on market news and up-to-the-minute government and industry programs offered to today’s buyers and sellers
15. Social Networking Expertise – While many agents struggle to understand new marketing media, our high-tech background gives us an edge on Facebook, Twitter, LinkedIn and our Blog. Our Facebook links to listings to give them yet further exposure!
16. Deeply Rooted Repeat Business – Not only do most Etheridge Team clients use us again and again for their own transactions, but we are currently working with the children and even grandchildren of past clients as well as referrals to their friends and colleagues
17. Award-winning Performance – We have been recognized among the top 1% of Realtors nationwide with numerous production awards
18. High Visibility – High Traffic Office Locations Besides our downtown HB location (walking distance to the pier, a focal point among thousands of visitors and OC residents) we have other offices throughout OC too!
19. Designations – Our team members have vast specialized education and certifications: CA licensed Brokers, Certified Residential Specialist, Graduate of the Realtor Institute, Senior Real Estate Specialist, Certified Luxury Home Marketing Specialist, Certified Apartment Manager, Certified Staging Professional, Certified Distressed Property Expert, Electronic Real Estate Professional, as well as 4 Bachelors Degrees from prominent universities, a Certified Apartment Manager, an Accredited Staging Professional and a licensed Notary!
20. Referral Network of Reliable Contractors – Don’t take this benefit lightly! Whether your home needs painting or professional services for buyer-requested repairs and termite clearance, the Etheridge Team can connect you with the right people from our list that has taken decades to build, saving you plenty in stress and $$!
21. Attendance at Marketing Events – As members of multiple local boards of Realtors (most agents only offer one membership, if any), we can attend a broad spectrum of broker preview events, marketing meetings and caravans each week across the County, giving us not only the opportunity to feature your listing in our presentations but also be exposed to much more of your competition, giving us an deeper understanding of what other properties we’re up against and what other agents are doing to get them sold
22. International Exposure on variety of websites including our personal PowerOfE.com and Realtor.com among many others. RE/MAX.com translates our listing info into dozens of other languages and international currencies.